Adetunji Sade Khadijat is a Mass Communication student at Obafemi Awolowo University, Osun State, currently in her 200-level year of study. She is deeply interested in media research, digital communication, and the strategic application of data to strengthen storytelling and deepen audience engagement. In addition to her academic training, Adetunji is actively building data analysis skills to complement her communication studies. By combining media insight with data-driven approaches, she seeks to inform smarter decision-making and produce content that is both effective and impactful. Her long-term ambition is to build a career at the intersection of media, technology, and research, using innovative communication strategies to create meaningful social impact.